Expertise

Brand Strategy

  • Brand Equity Assessment
  • Brand Essence, Promise and Story
  • Value Proposition
  • Brand Positioning
  • Brand Architecture
  • Brand Portfolio and Extension
  • Brand Communications Strategy Development
  • Employee Alignment
  • Reputation Management

Brand Performance

  • Brand Equity Measurement
  • Brand Monitoring and Tracking
  • Brand Performance Optimization Modeling
  • Brand Metrics
  • Financial Return on Brand Investment
  • Brand Valuation

Customer Strategy and Loyalty

  • Customer Equity Measurement
  • Customer-Brand Relationship Assessment
  • Customer Acquisition, Retention and Win-back
  • Customer Experience and Touchpoints
  • Customer Journey
  • Employee Engagement and Alignment

Marketing Strategy

  • Opportunity Space Assessment
  • Market Description, Structure and Sizing
  • Customer Segmentation and Profiling
  • Consumer Insights
  • Product and Service Innovation

Creative Visualization

  • Research Visualization
  • Brand Vision and Strategy Narratives
  • Creative Brand Expression
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