Perspectives

The Matter with Metrics: Measuring the ROI of Sustainability

Posted by mark@stapylton.com on July 20, 2015  /   Posted in Perspectives

In this white paper published by Sustainable Brands and co-authored with Nancy Elder, JetBlue’s VP of Communications, we discuss the importance of sustainability branding in creating shared value, competitive advantage, and long-term profitability. Without measurement to quantify the return on investment in sustainability relevance and integration are inherently limited, but there are key ROI metrics every company or organization can adopt that will prove the value of sustainability to their brand and accelerate their progress.

http://www.slideshare.net/sustainablebrands/jetblue-whitepaper-the-matter-with-metrics-measuring-the-roi-of-sustainability

 

Moving Beyond Us and Them

Posted by Dean Temple on January 21, 2015  /   Posted in Perspectives

This article explains why effective stakeholder engagement is central to sustainable business models. Research can help companies create, monitor and manage brand experiences and successful stakeholder relationships, and demonstrate the value of these relationships to the bottom line.

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How Brands Can Compete in the Reputation Economy

Posted by Dean Temple on January 21, 2015  /   Posted in Perspectives

This article explains why sustainability is a reputational issue, how stakeholders influence reputations, and why effective stakeholder communication and measurement drive desirable business outcomes. In today’s reputation economy consumers and other stakeholders expect a brand to authentically reflect their personal values, but stakeholder opinion can be highly subjective.

How brands can compete in the reputation economy PDF»

The Impact of Consumer-Brand Relationships on Market Value

Posted by Dean Temple on January 21, 2015  /   Posted in Perspectives

This presentation describes BrandPanorama’s consumer-brand relationship model which proves the contribution of brand relationships and customer equity to market value. Our research decodes the brand experiences and perceptions that underlie the most powerful types of relationships, providing valuable insights for brand strategy and creative development.

Impact of Consumer Brand Relationships on Market Value PDF»

BrandPanorama Capabilities Overview

Posted by Dean Temple on January 21, 2015  /   Posted in Perspectives

BrandPanorama specializes in brand equity and customer equity research. Creating and growing strong brands requires a keen understanding of the rational and emotional drivers of consumer choice, as well as insight into the relationships between brand and customers. Our expertise in the psychology of consumer decision-making and understanding consumer-brand relationships helps clients develop successful strategies.

BrandPanorama capabilities overview PDF»

BrandPanorama Research & Consulting Overview

Posted by Dean Temple on January 21, 2015  /   Posted in Perspectives

BrandPanorama is a custom market research and consumer insights firm specializing in brand strategy and performance, customer strategy, and marketing strategy. We help clients develop branding, communications and marketing strategies that will build brand equity, grow customer equity, drive marketing power and maximize financial return.

BrandPanorama Research and Consulting Overview PDF»

BrandPanorama Creative Research Visualization

Posted by Dean Temple on January 21, 2015  /   Posted in Perspectives

Data visualization is a powerful way to simplify complexity. Data-driven arguments can be told through simple narratives and brand stories: genius lies in simplicity, simplicity drives meaning. We specialize in custom data visualizations, infographics, explanatory diagrams and brand narratives for high-impact presentations that facilitate communication with senior management, and supporting activation and organizational alignment.

BrandPanorama Creative Research Visualization PDF»

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