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The Matter with Metrics: Measuring the ROI of Sustainability

Posted by on July 20, 2015  /   Posted in Perspectives

In this white paper published by Sustainable Brands and co-authored with Nancy Elder, JetBlue’s VP of Communications, we discuss the importance of sustainability branding in creating shared value, competitive advantage, and long-term profitability. Without measurement to quantify the return on investment in sustainability relevance and integration are inherently limited, but there are key ROI metrics every company or organization can adopt that will prove the value of sustainability to their brand and accelerate their progress.


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