This article explains why effective stakeholder engagement is central to sustainable business models. Research can help companies create, monitor and manage brand experiences and successful stakeholder relationships, and demonstrate the value of these relationships to the bottom line.
Author Archives Dean Temple
This article explains why sustainability is a reputational issue, how stakeholders influence reputations, and why effective stakeholder communication and measurement drive desirable business outcomes. In today’s reputation economy consumers and other stakeholders expect a brand to authentically reflect their personal values, but stakeholder opinion can be highly subjective.
This presentation describes BrandPanorama’s consumer-brand relationship model which proves the contribution of brand relationships and customer equity to market value. Our research decodes the brand experiences and perceptions that underlie the most powerful types of relationships, providing valuable insights for brand strategy and creative development.
BrandPanorama specializes in brand equity and customer equity research. Creating and growing strong brands requires a keen understanding of the rational and emotional drivers of consumer choice, as well as insight into the relationships between brand and customers. Our expertise in the psychology of consumer decision-making and understanding consumer-brand relationships helps clients develop successful strategies.
BrandPanorama is a custom market research and consumer insights firm specializing in brand strategy and performance, customer strategy, and marketing strategy. We help clients develop branding, communications and marketing strategies that will build brand equity, grow customer equity, drive marketing power and maximize financial return.
Data visualization is a powerful way to simplify complexity. Data-driven arguments can be told through simple narratives and brand stories: genius lies in simplicity, simplicity drives meaning. We specialize in custom data visualizations, infographics, explanatory diagrams and brand narratives for high-impact presentations that facilitate communication with senior management, and supporting activation and organizational alignment.
Unlocking the full value of deep consumer insight is a key imperative for many companies, but corporate research and insights departments are still tasked with doing more with less. Outsourced Project Management services increase your bandwidth without adding to headcount.