The Impact of Consumer-Brand Relationships on Market Value

Posted by Dean Temple on January 21, 2015  /   Posted in Perspectives

This presentation describes BrandPanorama’s consumer-brand relationship model which proves the contribution of brand relationships and customer equity to market value. Our research decodes the brand experiences and perceptions that underlie the most powerful types of relationships, providing valuable insights for brand strategy and creative development.

Impact of Consumer Brand Relationships on Market Value PDF»

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