How Brands Can Compete in the Reputation Economy

Posted by Dean Temple on January 21, 2015  /   Posted in Perspectives

This article explains why sustainability is a reputational issue, how stakeholders influence reputations, and why effective stakeholder communication and measurement drive desirable business outcomes. In today’s reputation economy consumers and other stakeholders expect a brand to authentically reflect their personal values, but stakeholder opinion can be highly subjective.

How brands can compete in the reputation economy PDF»

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